Stop ruining your email blasts.
It’s hard to run a successful email blast campaign and it’s incredibly easy to run a horrible one. So if you don’t want to waste your time and hurt your company’s image take a look at these 5 mistakes businesses make.
You’re ruining your email blasts if you:
- You don’t have a clearly defined goal and plan for the email blast.
You haven’t determined what your focus, message or product will be. You’re email blast then looks unorganized and all over the place. It becomes bothersome to those that see and or read it.
- You haven’t targeted the right group of collectors.
You mistakenly send an email blast about one artist to your collectors who have no interest in that artist. Organize your collector lists in such a way that you’re always targeting the right group you need.
- Your style is extremely off putting to those that read your email.
If you were in your collector’s shoes, what kind of message would you want to read? What would relate to you? What can the art gallery offer you? If you’re not promising some kind of benefit to your collectors, they’ll have no interest in reading what you have to say.
- You’re not timing your emails right.
If you’re sending them information about the event and you know that most of your collectors live on the other side of the country, you must account for travel time to get them to commit to coming to your event. You can’t notify them 3 days in advance and expect them to be calling in to RSVP if they’re a 6 hour flight away. You’ll need to notify them 6 weeks in advance.
- Your email blast doesn’t generate action on behalf of your collector.
It doesn’t tell them to follow through to your website. It doesn’t have them like you on Facebook. It doesn’t tell them how to buy your latest artist book. It doesn’t have an RSVP button for your next event. It doesn’t provide any links or any way for your collectors to respond to you. Urge your collectors with links and action words to nudge them to commit to following through with whatever it is you want them to do.
No more ruining your email blasts, okay? Make each and every one lead to a sale!