Is your fine art gallery doing really well, but you’re looking for something new, exciting, and sale generating to add to your marketing and promotional list? An art gallery catalog is a fantastic way to display your latest artwork and keep your gallery in the minds of your best collectors! Here are 6 simple tips to making your art gallery catalog the best it can be:
- Make the catalog smaller than your typical catalog.
Instead of the standard 8.5 x 11, make it 5×7. People tend to clump those 8.5×11 catalog they receive in the mail and toss them in the trash, but if yours is smaller and looks different it will draw your collector’s eye and keep it safe.
- Fill your catalog with the latest artwork, paintings and sculptures your collectors haven’t seen yet.
Make your catalog 80% images of this art. High-resolution, professional images, shot at perfect angles to make your artwork look as beautiful in print as it is in person.
- Limit your text to only the most important details.
Each piece of artwork needs this information underneath: title, artist, medium, and dimensions. Organize the pages by artist. Try not to mix and match artwork. It may confuse your collectors and it might keep your collector from quickly and easily pointing out the artwork they like.
- Limit the amount of text you provide on each of your artists.
It’s more important to show they artwork than the artist’s face. Do, however, list all your artist’s recent achievements, with extreme specificity. It doesn’t help to say they won first place in a major world-wide competition. But it does look good if you can list the competition, the award, the prize and the date. That makes it impressive. Maybe the artwork was recently featured in a popular television show or the artist was presented a recent honor for achievement in their field.
- Provide artist quotes and testimonials.
Again (See other posts on testimonials, case studies and quotes), these are top selling material. Quotation marks instantly draw people’s attention to text. Testimonials are what your collectors have to say about their personal art collecting experience with your gallery. Your other collectors might not trust what you have to say about impressive you are to work with, but they will believe others who have gone through the buying experience.
- Remember this isn’t just an information catalog, this is to SELL!
Learn how to write copy that SELLS. Every word should be carefully chosen to sell the work inside. Otherwise, you’re wasting your money on promotion that won’t work well.
Remember, to try to create a sense of urgency and add a call to action in your catalog. (See other posts on creating a sense of urgency and making a call to action.) Get your collectors to call you now and buy the artwork now! Add your gallery contact information in multiple places for easy finding.