Does the fine art gallery company logo need a redesign?
Have you had the company logo for 10 years and it looks and feels outdated?
Have you received a few offhand comments about how your collectors and guests aren’t crazy about it? It may be time to update the design of the company logo to something more modern and fresh!
While it’s crucial to keep in mind that if something is working really well for you, you shouldn’t jump on changing things. If it works, don’t fix it. But if you think that your logo is actually holding you back, then it’s a good time to rethink things. Maybe your art gallery has made some big changes over the past few years, for the better, and you want your new logo to reflect that.
You’re not changing anything fundamental. Keep your name mainly the same. Changing names can be jarring and killer in this tight economy.
You’ve spent so many years building up your company, a name change would mean you’d have to start from nearly square one to get people used to the shift. But you’re not doing that. You just want an updated design to reflect your company’s new philosophy on art.
So, maybe you made your logo a decade ago. It looks like it. The font is old. The colors are stale. The background is pixilated. Think about modernizing it.
Give it a facelift. A great logo has high-resolution. Will look fantastic huge or tiny. Think banners and business cards. A great logo will look amazing in color and black and white. Think signs and letterheads. A great logo will be dynamic and representative of what your business sells and promises. It will be simply classy, clean, and sharp.
You don’t want to change your logo drastically. You still want it to be easily recognizable as distinctly yours. Maybe a bolder, more modern version of the old font, and a gradient color scheme, and that’s it!
You may need to pay someone to create your vector art in Adobe Illustrator or Corel, but it’s a one-time deal. That will guarantee the quality. You’ll need a quality logo, it will go on every piece of promotional material you ever create, so choose a strong graphic designer.