There are two steps to being successful at social media marketing. Your fine art gallery can build a strong online presence by taking these two steps to increasing your social media following.
Step 1: You need quantity to win at social media marketing.
You need to post daily. Don’t overwhelm yourself by trying to work every social media outlet you can. Pick two from the list: Facebook, Pinterest, Twitter, Instagram, or Tumblr. And then constantly update. At least once a day. The more you post the better. If you posted 2-3 times a day, you’d be on top of the game. It will build your online presence. Posting once a week or twice a month isn’t going to help you. Your posts will get buried or lost and it will be a waste of something that’s pretty time consuming.
Step 2: You need quality to win at social media marketing.
Don’t post crap. Don’t post topics unrelated to your art gallery. While, yes, that puppy sneezing is incredibly cute, it doesn’t help your social media presence in any meaningful way. Take your time to write quality web-copy, add a professional photograph and really think about your headline. Make it sell your art gallery. Don’t post things that people won’t find interesting. Mix up monotonous text posts with photos, videos, and gifs. Post things that are exciting, eventful, and shareable like events, new collections, happy collectors, inside the artist studio, gallery remodels, holidays, or artists doing funny things.
It’s going to take time and effort to do this, so make it worth-while.
Webcopy can sell, so look into techniques to make the most out of your social media following. Research catchy headlines. Don’t overuse clickbait tricks. If there’s nothing of quality there people won’t return to your blog or website.
And chances are, your art consultants aren’t up on their feet talking to potential collectors ever hour of every day, so it’s a perfect downtime activity to get into the habit of doing.
Plus, gallery guests can constantly interrupt them at their computers and it won’t present any problems.